The future is Brian David Johnson's business. As a futurist he works with organizations to develop an actionable 10 -15-year vision and what it will feel like to live in the future. His work is called futurecasting, using ethnographic field studies, technology research, cultural history, trend data, global interviews and even science fiction to provide a pragmatic road map of the future. As an applied futurist Johnson has worked with governments, trade organizations, start-ups and multinational corporations to not only help envision their future but specify the steps needed to get there. Johnson is currently the futurist in residence at Arizona State University’s Center for Science and the Imagination, a professor in the School for the Future of Innovation in Society and the Director of the ASU Threatcasting Lab. He is also a Futurist and Fellow at Frost and Sullivan.