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Thursday, February 21 • 14:00 - 15:00
#MadTech Session XI A: Workshop: Secret Superpower for Brands: MadTech, the Confluence of MarTech & AdTech

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Brands need to continuously evolve & adapt to stay relevant for customers. Relevant, real-time and hyper-personalized content are table stakes in today’s world. Technology can supercharge your brands’ customer experiences. Hear from experts on how organizations are leap-frogging their digital transformation curve by delivering fluid customer experiences. In this session, you will learn:
  • The art and science of crafting engaging experiences powered by data
  • Real-life examples of customer journey experiences
  • The role of Experience Cloud in advancing digital initiatives and accelerating experience led transformation
  • This session is recommended for business leaders in B2C and B2B companies

Speakers
avatar for Kiran Kothari

Kiran Kothari

Business Head - Data Driven Marketing, Adobe
Kiran has 15+ Years of Experience in Customer Experience Technologies and Organisations. Subject Matter Expert for Data Driven Marketing, which covers Data Management Platform, Cross Channel Campaign Management and Driving the Business for Data Driven Marketing solutions across verticals... Read More →


Thursday February 21, 2019 14:00 - 15:00 IST
Grand Salon

Attendees (9)